Biography

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Biography

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Sara Mallia, blogger since 2009 and shoe hoarder since forever, created Shoeplay.it to offer to shoe lovers worldwide a happy place to share their passion and learn about new designs on a daily basis. Over the years this blog has become one of the most read shoe blogs in Italy, a place where both high end and low cost designs are featured every day, among with emerging brands’ proposals. Why a blog dedicated to shoes and not fashion in general? Because she is pursuing her passion for beauty, and there is nothing more beautiful than a shoe that is able to enhance the personality of the person who is wearing it. Fashion is amazing, but shoes define a woman on another level.

In the last few years Shoeplay.it has hosted several partnerships with Italian and international brands in product placement and web marketing projects, the success was a further boost to the big leap: close in a drawer her college degree in Political Science to realize the dream of “living with the shoes”, becoming a Shoe Hunter. Writing, photographing, drawing, watching, selecting and learning: this is what a Shoe Hunter does, for this blog but also for stores, showrooms, other sites and projects that she personally follows. Her motto is “Be a warrior, not a worrier”: worry less, work hard and dream big!

For further information feel free to write at sara@shoeplay.it

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